Collaborate with stakeholders across different operating companies and regions to gather and document business requirements, as well as develop and communicate an informed opinion on their prioritization and importance levels. Conduct subject matter expert meetings, workshops, and interviews to capture requirements and feedback Using learnings from available and collected data, identify and propose areas of improvement and distill opportunities for standardising currently fragmented Develop detailed documentation, including business requirements, process flows, and user journeys. Build in-depth knowledge of the product we are building to streamline and support these processes and requirements; perform gap analysis to identify discrepancies between ‘as-is’ and desired states; and work closely with the product team to jointly identify gaps and development needs Continuously monitor and evaluate progress, risks, and issues within each analysis project, and make recommendations for adjustments as needed.

• Proven ability to document complex workflows using Business Process Model and Notation or a similar method Proficiency in business analysis tools and workflow visualization techniques; Familiarity with data visualisation tools (e.g., Looker, Tableau) and UX tools (Figma, Balsamic etc). is a plus. Demonstrable experience of being able to operate and lead in fast-paced and dynamic product-led environments. A strong work ethic: ability to work under pressure, meet deadlines and deliver results Strong organisational skills, ability to balance multiple priorities and manage your own workload Fine-tuned communication, presentation and influencing skills; with an ability to think creatively and present in a manner that inspires and excites

• Proven experience as a Business Analyst or a similar role Strong analytical and problem-solving skills with the ability to translate business requirements into product capability development areas Ideally, experience in and/or understanding of media agency services, deliverables, workflows and processes; familiarity with key tech products and platforms used in planning, activation, reconciliation and measurement of advertising campaigns. Strong communication and interpersonal skills, with the ability to effectively engage with stakeholders at all levels; ability to effectively focus conversations on key areas of analysis within the limited amount of time we can expect the stakeholders to give us Proficiency in writing feature files in Behaviour Diven Development framework / Gherkin-based scenarios and requirements